Marketing for Construction Contractors
Marketing for Construction Contractors
8 Hours | On-Demand Course
Marketing to larger construction companies is very different from marketing to homeowners or small clients. Instead of focusing on consumer appeal, you're targeting B2B (business-to-business) relationships—where trust, professionalism, compliance, and value are everything.
Whether you're just starting out or looking to strengthen your existing marketing efforts, this course is designed to meet the unique needs of small business contractors. Learn how to generate more leads, build a recognizable brand, and increase profits with strategies that work.
What You’ll Learn:
- Key differences between Marketing and Advertising
- The Five P’s: Product, Price, Placement, Perceived Value & Promotion
- How to assess your business using SWOT and TOWS analysis
- Defining and reaching your target market
- Setting actionable goals for branding, lead generation, and profit growth
- Choosing the right marketing channels for your business
- How to leverage social media effectively
- Staying compliant with essential marketing laws and regulations
- What homeowner’s and large companies are looking for.
By the end of this course, you’ll have a marketing plan tailored specifically for your small business—helping you attract more clients, increase visibility, and grow your contracting business with confidence.
Marketing for Construction Contractors
Duration: 8 hours
Format: Live via Zoom
Investment: $300 per person
Language: English
On Demand Course